Conference Programme
This year’s conference will again take place in Jindrichuv Hradec on 28 November 2025 in the premises of the Faculty of Management, Prague University of Economics and Business, room no. 110 (ground floor, near the atrium).
27 November 2025
| When | What |
|---|---|
| 13:00-16:00 | Netnography workshop continued: The power of qualitative image analysis Eva Markos-Kujbus, Tamás Viktor Csordás Corvinus University of Budapest |
28 November 2025
| When | What |
|---|---|
| 8:30 | Registration, breakfast |
| 9:00 | Welcome speech Tomas Kincl, Vice Dean for Science and Ph.D. Studies Faculty of Management, Prague University of Economics and Business |
| Junior track part 1: Marketing, Identity & Consumer Behavior Chair: Klara Simunkova |
|
| 9:05 | Layering Identity: How Cosmetic Brands Become Part of Who We Are. Haneen Dababneh Faculty of Business Administration, Prague University of Economics and Business |
| 9:35 | The impact of Consumer Animosity on Domestic Brands Josef Vins Faculty of Management, Prague University of Economics and Business |
| 10:05 | What fills the Intention-Action Gap for Students’ Pro-Environmental Behaviours? Hammna Jillani Faculty of Management, Prague University of Economics and Business |
| 10:35 | Quality indicators and performance metrics in emergency medicine Michal Pisar Univerzita Palackého Olomouc |
| 11:05 | Coffee Break |
| 11:20 | Keynote: Emotion and/or Reason - Approaching Scientific Research as Designing Dóra Horváth Corvinus University of Budapest |
| 12:05 | Lunch |
| Junior track part 2: Innovation, Sustainability & Management Challenges Chair: Klara Simunkova |
|
| 13:00 | Venture Capital as a Potential for Innovation in the European Real Estate Markets Takudzwa Reck Faculty of Business Administration, Prague University of Economics and Business |
| 13:30 | Green Finance and the Decarbonization Premium: Evaluating the Impact of Green Bonds on Decarbonizing the Transport Sector in European Countries. Hesan Zahid Faculty of Management, Prague University of Economics and Business |
| 14:00 | From Strategic Choices to a Circular Economy: Green In-novation Approaches in the Eurozone Phool Hussain Faculty of Management, Prague University of Economics and Business |
| 14:30 | Coffee Break |
| Senior sessions part 1: Leadership, Technology & Organizational Transformation Chair: Klara Simunkova |
|
| 14:45 | Conceptualizing Responsible Global Leadership Across Cultural Dimensions in the VUCA Context Agnieszka Rachwal-Mueller Jagiellonian University |
| 15:15 | An Investigation into the Impacts of Knowledge Identity on Data Analysis in Knowledge-Based Organisations Ramin Taghinejad Faculty of Management, Prague University of Economics and Business |
| 15:45 | Economic Evaluation of AI in Radiology for Public Health Insurance: HTA Framework, Pilot Evidence, and Reimbursement Implications Marek Rehor Faculty of Management, Prague University of Economics and Business |
| 16:15 | Coffee Break |
| Senior sessions part 2: Media, Society & Ethical Dimensions of Consumption Perspectives Chair: Klara Simunkova |
|
| 16:30 | Decoding Brand-Generated Memes: An Interpretive Content Analysis of Instagram Reels. Otakar Ksir Faculty of Management, Prague University of Economics and Business |
| 17:00 | Beyond Primary Satisfiers: Rethinking the Determinants of Visitor Satisfaction in Tourism Destinations Tereza Kubalova Faculty of Management, Prague University of Economics and Business |
| 17:30 | Trading the Body: Taboo, Consent, and the Moral Economy of Digital Work Aneta Lejckova Faculty of Management, Prague University of Economics and Business |
| 18:00 | Conference Evaluation |
| 18:20 | Final Banquet |